Media Kit
Media Kit: The Simplest Beginner’s Guide to AI | Angus Ma
The Simplest Beginner’s Guide to AI is a beginner-friendly book series and Substack publication by Angus Ma.
The series helps ordinary people understand and use AI clearly, calmly, and practically, without needing technical prompting skills, complicated tools, or jargon-heavy explanations.
This page includes background information, book descriptions, suggested interview topics, approved bio copy, and useful links for media, podcasts, newsletters, written Q&A, guest articles, collaborations, and related opportunities.
About The Simplest Beginner’s Guide to AI
The Simplest Beginner’s Guide to AI is a practical AI education series for ordinary people who want to use AI but feel unsure where to start.
It is written for non-technical adults who may feel overwhelmed by AI, embarrassed that they are behind, or confused by online advice about prompts, tools, and automation.
The series does not begin by teaching AI as a technical subject. It begins with something simpler: how to talk to AI like a useful thinking partner.
The central idea is that most beginners do not need to master complicated prompting before they can use AI well. They need to explain their real situation, say what is difficult, describe what they want, and keep steering the conversation.
The goal is not to turn every reader into an AI expert.
The goal is to help ordinary people use AI with more clarity, confidence, and control.
About Angus Ma
Angus Ma is an Australian author and practical AI educator based in Sydney.
He writes beginner-friendly AI guides for ordinary people who feel overwhelmed, behind, or unsure where to start. His work focuses on helping people use AI as a practical thinking partner, rather than treating it as a magic answer machine or a technical skill reserved for specialists.
Outside his writing, Angus works in a senior client operations role in the data industry, where he deals with real-world systems, clients, processes, and practical problem-solving. This background informs his approach to AI: clear communication, useful context, human judgement, and tools that fit the reality people are actually working in.
His main book series, The Simplest Beginner’s Guide to AI, teaches AI through plain-language conversation, human judgement, and real-life examples.
Angus also writes about grounded thinking, cognitive load, judgement, and real-world context through his standalone companion book, Ground State. Together, his work explores a simple question: how can ordinary people use powerful tools without losing touch with their own context, constraints, and judgement?
Short Bio
Angus Ma is the author of The Simplest Beginner’s Guide to AI series and creator of the Substack publication of the same name. His work helps ordinary people use AI clearly, calmly, and practically, without jargon, hype, or technical overwhelm. He is also the author of Ground State, a companion book about grounded thinking, judgement, and real-world context.
Very Short Bio
Angus Ma is the author of The Simplest Beginner’s Guide to AI series, helping ordinary people use AI clearly, calmly, and practically.
Books in the Series
The main series currently includes three beginner-friendly books.
Just Start Talking
Just Start Talking: The Simplest Beginner’s Guide to Using AI is the first book in the series.
It is written for people who open ChatGPT or another AI tool, stare at the blank box, and do not know what to type.
The book explains that beginners do not need perfect prompts to begin. They can start by describing their situation in plain language, saying what is difficult, explaining what they want, and then steering the conversation from there.
The central message is simple:
You do not need to sound technical to use AI well. You need to give it real context and keep guiding it.
Just Keep Talking
Just Keep Talking: The Simplest Beginner’s Guide to Thinking with AI is the second book in the series.
It begins after the first answer arrives.
Many beginners stop too early because the AI answer looks polished, organised, and confident. Sometimes that answer is useful. Sometimes it is thin, incomplete, outdated, or not quite right for the real situation.
This book teaches readers how to stay in the conversation long enough to judge what matters. It shows them how to ask what might be wrong, find weak spots, question confident answers, and keep their own judgement in the room.
The central message is:
The first answer is not the finish line. It is where the thinking starts.
Just Set It Up
Just Set It Up: The Simplest Beginner’s Guide to AI That Finally Knows You is the third book in the series.
It is written for people who can already use AI, but keep re-explaining the same background every time they start a new conversation.
The book shows readers that setup is not technical. It is the ordinary act of helping a working relationship remember what matters: stable context, repeated preferences, long-running projects, and the difference between what is always true and what is only true today.
The central message is:
You do not have to keep introducing yourself to something that could simply know you.
About Ground State
Ground State: Build Your Life from Context, Not Noise is a standalone companion book to Angus Ma’s beginner AI work.
While The Simplest Beginner’s Guide to AI focuses on helping people use AI practically, Ground State explores the deeper thinking underneath good AI use: context, judgement, cognitive load, calm decision-making, and staying connected to what is real.
It is written for people who feel surrounded by noise, tools, trends, opinions, and pressure, but want to think more clearly before they act.
In the context of AI, Ground State asks a simple but important question:
Before we ask AI for an answer, do we understand the real situation clearly enough?
About the Substack
The Simplest Beginner’s Guide to AI Substack is the ongoing home for Angus Ma’s practical AI writing.
It publishes simple, clear, beginner-friendly guides for people who want to use AI in everyday life, work, writing, thinking, planning, and decision-making.
The Substack avoids hype-heavy AI commentary and focuses instead on practical use, human judgement, clear thinking, and realistic examples.
It is for readers who want AI explained in normal language.
Suggested Interview Topics
Angus Ma is available to discuss topics such as:
why many beginners freeze when they first try to use AI
why “just start talking” is often better than chasing perfect prompts
how ordinary people can use AI without technical skills
why AI works better when people explain their real context
what beginners misunderstand about prompting
how to use AI as a thinking partner, not a replacement brain
why the first AI answer should not always be treated as final
how to question AI answers without becoming paranoid
how to keep human judgement while using AI more often
why AI setup does not need to be technical
how to stop re-explaining the same background to AI
why context matters more than clever prompts
how to avoid getting lost in AI tools, trends, and hype
what Ground State means in an age of constant AI acceleration
how writers, professionals, and ordinary adults can use AI without losing their own voice
Suggested Interview Questions
Why did you write The Simplest Beginner’s Guide to AI series?
What does “just start talking” mean in practical terms?
Why do so many beginners feel intimidated by AI?
What is the biggest mistake people make when they first use ChatGPT?
Do people really need to learn advanced prompting?
How can someone get a useful answer from AI if they do not know what to ask?
Why is context so important when using AI?
What should people do after the first AI answer arrives?
How can beginners tell whether an AI answer is useful or just polished?
What does it mean to use AI as a thinking partner?
How can people keep their own judgement while using AI?
What does it mean to set AI up properly?
Why do people keep re-explaining themselves to AI?
What should AI remember about someone, and what should it not remember?
What does Ground State add to the conversation about AI?
How should ordinary people approach AI without being overwhelmed by hype?
Approved Copy
Angus Ma writes practical AI guides for ordinary people who want to use AI but feel overwhelmed, behind, or unsure where to start.
His work helps beginners use AI clearly and calmly by explaining their real situation, describing what they need, and steering the conversation step by step.
He is the author of The Simplest Beginner’s Guide to AI series, including Just Start Talking, Just Keep Talking, and Just Set It Up. He is also the author of Ground State, a standalone companion book about context, judgement, and grounded thinking.
Key Themes
Angus Ma’s work commonly explores:
beginner AI literacy
practical AI use
AI without jargon
plain-language prompting
AI as conversation, not command
context before prompts
judging AI answers
human judgement
cognitive load
grounded thinking
setup, memory, and reusable context
everyday problem-solving
calm technology adoption
AI for ordinary people, not just technical users
Enquiries
For media, podcast, newsletter, written Q&A, guest article, collaboration, or related opportunities, please contact Angus through Substack where available.
Please include a short summary of the opportunity, the format, the intended audience, and any relevant timing.
Links
Substack: https://www.simplestguidetoai.com/
Kindle series: https://www.amazon.com/dp/B0H586HNH4
Just Start Talking: https://www.amazon.com/dp/B0H4M9FHF5
Just Keep Talking: https://www.amazon.com/dp/B0H57YHPXZ
Just Set It Up: https://www.amazon.com/dp/B0H64P1SR7
Ground State: https://www.amazon.com/dp/B0H629Y9ZM
Free Guides: https://www.simplestguidetoai.com/p/free-guides
Images and Assets
Approved book covers and media assets are available on request.
For now, please use the descriptions and links on this page as the preferred source of information.